Newsletter articles are used to communicate regularly with subscribers. It aids in delivering information through emails. It might include simple text or a structure including formatted text and images. A good newsletter article involves engaging visuals, appealing content, and a well-stated call-to-action.
We all receive several newsletters regularly. But do we open each email? No, we don’t. We only click on the ones that catch our attention. It may be a discount deal or a free voucher, a holiday package, or some newly launched product. Hence, along with focusing on how to write a newsletter article, it’s also important to find the right way to reach the right audience.
Marketers believe that newsletter articles can significantly benefit the firms in promoting their products and services with the right strategy. It enhances communication and collaboration. It’s only possible if you know how to write a newsletter article perfectly. If not, you won’t achieve the best results. Also, you’ll lose valuable customers.
What is a Newsletter Article?
The newsletter articles refer to the customized content created to augment sales and build and maintain a better relationship with customers. So, whether you send these weekly, biweekly, or monthly, these make a significant part of the marketing strategy.
Are you willing to create a newsletter article? That’s a good step to take in this time of digital marketing and online communication.
What Is the Structure of a Newsletter?
The structure of a newsletter consists of different elements. Each is important to ensure the effectiveness and success of the newsletter. For good newsletter article writing, it’s best to follow the structure and layout. It helps in formatting and presenting the information in the right manner. Also, it assists in conveying the information and news effectively.
Read on to learn how to write a newsletter article by understanding its structure that consists of the following elements:
1. Sender Name and Address
Recently, the idea of newsletter articles has gained more attention. Thus, people are commonly searching for how to write a newsletter article. So, if you look at the structure, the sender’s name and address are included on the top. It’s one of the most important aspects of the structure that determines whether the recipients will open the email or not.
We all know that traditional letters in the non-digital world rely on good opening and introduction to capture attention and develop interest. Similarly, newsletter writing must also lay a strong foundation for building relationships.
Therefore, add the sender’s name and address in the newsletter article. Along with this, you can add the brand names, team names, and company names.
2. Subject Line
When learning how to write a newsletter, you’ll notice the importance of a subject line. It’s an art to add the right and catchy subject line. Additionally, it determines whether your newsletter will end up in the inbox or spam folder. Also, it affects viewers’ decision to whether to open it or not.
So, the key is to keep the subject line precise and meaningful. It should be between 30 to 40 characters. Also, when writing the subject line, it’s best to ensure that it stimulates attention and curiosity. Additionally, don’t miss the opportunity to outline the content to capture attention.
3. Preview Line
The preview line is also known as a pre-header in many cases. It’s the title consisting of short text found below the subject line. It’s like a teaser that supports and strengthens the subject line.
Primarily, it’s good to keep the pre-header short. It’s up to 80 characters maximum. In case if the marketers fail to add the preview lines in their newsletters, the first few lines from the content are used instantly.
4. Header
After the preview line, the header is included. Once the readers reach here, they have opened the email. So, by now, half your problems have been solved. Also, it means that the external components, including the sender’s name and the preview lines, have done their job.
Now, the header is that includes the following information:
- Logo
- Navigation
- Email delivery
Moreover, some professional newsletter writers also use a combination of text and images in the header part. It’s best to make it meaningful and catchy to influence the audience to read the newsletter conveniently.
5. Main Body
Now, you come to the most important part of the newsletter writing. At this point, you must know that the newsletter article writing needs a lot of attention. So, in this component, start with a greeting and add a short introduction to the topic.
Throughout the main part of the newsletter article, you need to ensure that you use simple words and phrases. Thus, it should be comprehensible. So, it’s best to state the reason for the newsletter in this part in a few lines.
In professional newsletter writing, you’ll see that experts use bullet points and graphics in the main body. It helps convey the message more effectively and makes it attractive. Also, you can add links to the products and services to make them more convincing.
6. Footer
The footer is the last component of the newsletter. Hence, when writing a newsletter article, you must always emphasize learning the structure and layout. In this part, you need to give your viewers the option to unsubscribe to the newsletter articles. By doing so, you comply with the GDPR policies. Some also include the imprints in this part.
Other than this, the footer can also include the following:
- Survey links
- Social links
- Logos of the company.
- Logos of the partners.
- Contact details.
- Link to blogs.
- Logos of certificates.
- Links to apps.
- Any legal information, including the terms and conditions.
How to Write a Newsletter Article in 8 Simple Steps?
A large number of companies have their newsletters now. So, what do you think can make your newsletter stand out from the competitors? You must know the keys to successful newsletter articles, as we believe you don’t want yours to be lying unread in someone’s inbox.
Newsletters provide your business with the opportunity to connect directly with the audience. As a result, you get to communicate and share information and build trust.
Therefore, before you begin newsletter article writing, pay attention to the following questions:
- What explanation does your audience require?
- What services or products does the audience need a brief lesson on?
- What can help you in improving the experience of your customers?
By knowing these answers, you’ll ideally know how to trigger your customers to read your newsletter.
If you want to know how to write a newsletter article, here are some of the simple steps:
1. Plan What You Want to Share
Before you start writing your newsletter, it’s best to decide what you want to share. It can be anything that you believe is worthy of sharing. For example:
- The new projects you have taken.
- Product launch.
- New blog posts, videos, and infographics.
- Discounts and deals.
- Flash sales.
- Mini blog posts.
- Content created by others that’s related to your brand or things.
2. Provide Content Worth Reading
The key to effective newsletter writing is to give readers what they want to read. Therefore, it must be free of grammatical errors. Also, don’t add any broken links that can disconnect the audience from the key ideas.
We all know that the inbox is a safe space. It’s sacred. If you want to communicate with your audience and customers directly, email them directly. However, make sure you share the highest quality content when you choose this medium.
It would help if you had adverts in your newsletters too. So, keep it interesting for the audience by sharing offers, highlighting the features of your products, and pointing out how you can offer value.
3. Personalization
Once you’ve planned the objectives and are aware of the audience, focus on the personalization of your newsletter articles. We only mean adding the recipient’s name in the subject line by personalization. You also need some tailored content for each subscriber. It’ll differentiate you and help in getting maximum views.
4. Eye Grabbing Headlines
For attention, you need great headlines when writing newsletter articles. Remember, people receive several newsletters every day as it’s a common technique applied by firms and marketers. But, the receivers don’t open all their emails. Instead, they only click on the ones that catch their attention.
Thus, always focus on what your readers want to read and their interests. A good newsletter article has a headline that shouts ‘Open Me’ or ‘Read me First.’
If the subscribers keep your newsletter articles to read later, they won’t ever. So, you’ve to make sure that they open and read simultaneously. It requires giving them a reason to open it straight away. A nicely drafted headline can do the job.
5. Segmentation
These days, many businesses are idealizing the concept of a newsletter article. They believe that these are effective marketing tools that easily help reach the target audience. However, they must also know that they’ll have to segment their database to connect with the right audience.
Segmentation is based on sending newsletters according to the interests of the subscribers. For this stage of newsletter article writing, you’ll have to collect the subscribers’ data through squeeze pages, landing pages, and survey forms. Even the Facebook Lead Ads are helpful in this case. It helps in managing the segmentation of all the contacts.
The expert marketers use two ways for segmentation:
- Tags – targeting the individuals in single or multiple contacts simultaneously.
- Lists - involves identifying a group of people who belong to the same category and have the same interests.
E-commerce businesses more commonly use segmentation. It allows categorizing people based on their age, interests, gender, professional, religion, and other characteristics.
6. Build Trust
In newsletter writing, one thing that matters the most is consistency. The professional newsletter articles are good at establishing trust as they offer subscribers what they want. Thus, if you want to build trust, you must ensure that your audience understands what to expect when they open your email.
You don’t need to apply new tactics and approaches every time. All you have to do is stay consistent. Don’t make the subscribers feel tricked. Your subject line must match the content. If it bears no resemblance, you might lose the attention and trust of the subscribers.
For example, if the headline says ‘the best summer deal,’ make sure you offer something very good. Don’t just offer a 5% discount or a free drink with a meal. Make it big by providing something that counts.
7. Keep it Short and Simple
In this busy world, you cannot expect your audience to go through a 3 to 4 page email. The key to a good newsletter article is to keep it short and simple. You must make sure that your subscribers can get the information they need quickly and easily.
Moreover, avoid overdoing your newsletter writing. Don’t add too much information. Also, don’t include many articles. Instead, keep it precise so that your readers can easily go through it.
We have seen companies with great ideas fill their newsletter with thousands of words and more than 10 articles. But do they believe that their readers have that much time? Also, won’t they run out of ideas?
So, the professional newsletter article writers also believe that keeping the newsletter article short and simple is the key to entertaining the audience by keeping them hooked.
8. Send your Newsletter Article
The final stage of newsletter writing is to send it. At this point, you require some professional email marketing tools. These are specifically designed to communicate effectively. The tools are beneficial in quickly sending emails—these help gain more brand awareness by reaching the consumers.
As soon as you are done with the newsletter writing, you must have a contact list of the subscribers. Then, use the tool and share the newsletter article. When talking about the best email tools for sending out newsletters, you’ll find E-Goi. It has a multichannel system, which benefits the users by offering automated submission.
Also, it consists of necessary tools that facilitate the quick creation of newsletters.
How Long Should Newsletter Articles Be?
Since the concept of email marketing and newsletter writing is growing rapidly, marketers are paying more attention to its length and content. But, on the other hand, the professional newsletter writers believe that 3 content pieces are enough for good newsletter articles.
When searching for how to write a newsletter article, you’ll come across a lot of information. First, you need to know that the key is to aim for one long article. Along with this, add two shorter pieces.
Why?
Because your readers won’t read anything more than this. In most cases, they’ll switch to doing something else after the third piece. On average, the readers only read 200 words a minute. So, 900 words will take around 4.5 minutes. That will make it easier to read and digest the overall content.
For this, a long article should be 500 words. Additionally, you can write shorter pieces of 150 to 200 words. That makes the overall email 900 words. Using the standard length makes it easier for the subscribers to read your newsletters.
Here are the basic tips on how to write a newsletter effectively. But, of course, it’s best to know the keys to efficient structure and designs of newsletters before one delves into the practical steps.
- Focus on what people want to read and make the newsletter accordingly.
- Use an interesting subject line and build trust with your audience.
- Use your name in the sender line instead of your company’s name.
- Be consistent, and don’t send too many emails.
- Keep it concise and simple. Your paragraphs must not be longer than 3 to 5 lines.
Moreover, you will easily find newsletter examples on the internet. But you must know how to differentiate between the good and bad ones. If a newsletter article does not follow the basic structure, it will easily fail to impress the audience. Most probably, the subscribers won’t even open these emails.
Therefore, it’s best to know the elements that make good newsletter articles.
Conclusion: How WSH Can Write Perfect Newsletters for You?
If you’re looking for the best newsletter writing services, contact the Writing Services Hub today! Our experts ensure that their professional newsletter writing services don’t just meet your expectations but exceed them!
Our team can help you write a good newsletter article that follows an appealing structure and layout. With our team’s assistance, finding out how to write a newsletter article is a piece of cake! You can contact us for newsletter examples and samples; our professionals have it all. We also provide consultancy and writing services to help our clients manage their communication and marketing in the best way.
Visit our website and contact us anytime to get quotations for professional newsletter writing services. Get ready to be blown away by our timely and highly efficient writing services.